At Primal Brew Coffee Company, we're fueled by passion for adventure and a commitment to supporting local. We believe great coffee and an active lifestyle go hand in hand, which is why we craft bold brews for those who push limits and seek adrenaline in every moment. Proudly sourcing from roasters, we’re here to power your next adventure and build stronger communities—one cup at a time. Whether you're hitting the trail, riding waves, or chasing your next thrill, Primal Brew is your partner in fueling the journey. Plus, we bring the adventure to you with our coffee trailer , serving up fresh, locally roasted coffee at events and on the go!

Paul Shughart, the owner of Primal Brew Coffee Company, is an ambitious entrepreneur who loves his country and supports local businesses whenever possible. His goal is to provide a coffee experience that his community and beyond truly want and desire.                                By creating a coffee trailer business, Paul connects with his community on a deeper level, building relationships beyond just serving coffee. He also strives to help other aspiring entrepreneurs start their own coffee trailer businesses using the Primal Brew Coffee Co. business model.